Andy McDuff

Curious. Patient. Very British.

Welcome !

I'm Andy McDuff, a Digital Growth Strategist and Professor of Strategic Marketing.

In plain English, I help businesses grow their presence online and, generate more leads and sales.

I'm constantly researching and testing new ideas in the world of marketing, sales as well as a good dose of psychology and growth mindset.

We're all trying to find what we feel & believe is right for our businesses and I'm no exception.

I started my online career building websites in the US way back in 1996 (feels like an eternity). It came completely out of the blue.

At that time, I was involved in running IT systems for an offshore oil company based out of Paris.

Quick Fun fact: I was taken  "hostage" for 3 days in Nigeria. Sounds dramatic but it wasn't. 

Turned-out to be me sitting in some wooden shed with a bunch of Americans where our hostage-takers provided plenty of beer and some rather dubious bush-meat.

Then all of a sudden. we were released without a scratch.

However, some 2 weeks later, I developed malaria: our generous hosts didn't have any malaria tablets and being a sweet British 'tourist', the mosquitoes had me for breakfast, lunch and dinner.

Anyway....

Over the years I've moved my way through a minefield of online strategies and tactics (read: I've wasted a lot of time and my own money).

Early on, many failed. But as time and my experience grew, many others worked - it took me forever to 'figure it out'.

Fast forward to today and I've managed well-over $100m on profitable advertising campaigns in Google and Facebook. 

I've been lucky enough to work on digital projects with companies like British Airways, Four Seasons Hotels, Heineken and dozens of wonderful small businesses.

So I felt it was time to share my ideas with the world and plan to develop this blog over the coming weeks and months.

In the meantime, if you have any questions, you can reach me at: hello@andymcduff.com

Thanks so much for stopping by!

Andy McDuff